So what do you feel is your
most valuable way to advertise your DJ services? As a mobile disc jockey
there are numerous ways to spread the word about your services. What
are some of the top ways you bring in the business and what ways do you
feel are not cutting? As a disc jockey we face lots of competition and
ever changing technology. From new songs to new methods and new devices
to new media outlets. But getting your niche and using that to your
advantage can be the way to go!
Our company has taken hold of the internet marketing revolution. We
book 80% of all our events from the internet. The other small 20% are
just return customers and word of mouth. We have numerous websites that
showcase our DJ services and we try to link to as many vendors we've
worked with and find lead websites that generate traffic. Some of these
websites can be wedj.com, gigmasters, thumbtack.com, message boards in
numerous bridal websites and party companies and so much more. A genuine
link back to your website from another vendor is an amazing point for
your company. Make sure when building or having a website built you
corner the keywords in your area. For example; if your company is in the
Miami area and you cater to weddings, than many of your homepage and
other page keywords should focus around that area and the events that
you do. Wedding DJ Miami, Mobile DJs for wedding receptions, Miami Disc
Jockeys Wedding Events, etc. Your keywords and titles should focus on
almost the exact types of events and service areas you concentrate.
What if I have my own work but just can't seem to get enough work for
my DJs or sell them over the phone. Another great way to market your
company and your staff of DJs or even 1 or 2 DJs on board is take them
with you. Look for local bridal shows where you can have them
interacting with brides who walk by or even getting on the mic during a
part of their show for fashion shows or music entertainment. Being on
the mic and showing your potential customers you can create a great
atmosphere with music and announcements will help sell your DJs. Allow
them to get on the mic or get on the decks (whichever their best point
is) and show off what their good at. People know when they hear a great
mix of music and not a bad set of songs.
Another great way to sell your company and anyone working for you is a
professionally shot promo video. Having a video on your website or one
you can send out with footage of your DJs in action, MCs in action or
yourself is always a plus. Having ways that people can watch you without
actually showing up at an event that is private is always helpful. You
can even do one or two charity type events each year and invite your
prospect customers to come out and see your company in action. Once
those potential customers show up to see you and your guys in action
they will be much more sold on using your services.
Different areas of the country use different methods to bring in leads
and potential customers. Some companies use mailing services to send out
flyers, some send out brochures or put them at hotels, country clubs,
etc, and some develop a mailing list and use a referral system. Find out
what your competition is doing whether they're on the internet, have a
mailing list or at bridal shows.
What's your preferred advertising method for your DJ service?
- Billman
DJ Miami
Great Stuff Check out www.empireentertainment.ca
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